Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search, Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies
The visibility of your website to search engines.
Making sure your site is indexed in a favourable way by major search engines ensuring the customers you are searching for, find you.
Dynamo SEO checks your websites current search engine rankings and give advice on how to improve, spot and fix html code errors which may be affecting your search engine results, edit content to target specific keywords and target markets and much more.
Used in conjuction with with a good internet marketing campaign you will be amazed at the results of a good SEO strategy.
Unfortunately, there is no set answer to this question, it all depends on your current website and how well optimised your website may or not be.
Every website Dynamo Web Services creates is Search Engine Optimised from creation, meaning less time and money down the line.
Dynamo offers a free SEO advice service to assess the SEO on your current website and we will give a free quote for any work to improve your Search Engine Optimisation strategy.
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